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Everybody Can Be Creative: Tina Seelig

18 March 2020
6:30pm - 7:30pm
City Recital Hall
Exploding light bulb

Does creativity come naturally to you? Or do you struggle to think in new and different ways?

Creativity, innovation and entrepreneurship are not magical qualities of the lucky few; nor are they inborn traits such as eye and hair colour. Instead they are skills that can be learned and honed. 

In her book, Creativity Rules: Get Ideas Out of Your Head and into The World, Stanford University professor and bestselling author Tina Seelig describes a four-step process she calls “the invention cycle”. From imagination to innovation, Seelig postulates that in learning to unlock this pathway, any one of us can gain the power of creativity.

Tina Seelig is a prolific teacher and mentor. She is a leader at the Stanford Technology Ventures Program, delivers public lectures around the world, including some of the most popular TED talks, and hosts a podcast helping young entrepreneurs launch their careers.

Seelig advocates that creativity can be taught just like any other skill and with her proven track record doing just that, this talk will equip you with the tools to transform an idea into something extraordinary.

This event is presented by the UNSW Centre for Ideas in partnership with the Australia Council of the Arts and UNSW Art & Design as a part of the event series, The Art and Science of Creativity. Tina Seelig is presented by arrangement with the Menzies Foundation. 


UNSW Students, staff & events subscribers – FREE (please click here to book via Eventbrite)
Not a subscriber? Just click the 'Yes' to sign up option in the Eventbrite form when booking your ticket.

Standard – $30 + booking fee
Concession (17 years and under, full time students & unemployed) – $20 + booking fee
City Recital Hall Members – $20 + booking fee

A booking fee per transaction applies for this event as follows: online $5.95, phone $6.95. There is no booking fee for tickets purchased in person at the City Recital Hall Box Office. 

UNSW Students & Staff tickets are only available to currently enrolled students and employed staff who are able to produce their UNSW identification (zID). Such identification must be produced at the event. 


Wheelchair Accessible

City Recital Hall has two main entrances. The Pitt Street entrance has level access from the street leading into the ground floor foyer. There is also lift access at the Ash Street entrance to the ground floor foyer. Wheelchair accessible seating, toilet facilities and parking are available. Visit the City Recital Hall website for further information.

Hearing Loop Available

Hearing Loop Patrons using hearing aids can access the hearing induction loop available in the auditorium. To utilise the loop, please switch your hearing aid to the "T" position. Please note: Seats 51-54 in every row are not serviced by the induction loop. For further information call the Box Office on 02 8256 2222 or email

Companion Card

The Centre for Ideas supports the Companion Card program. For patrons who require assistance of a companion or carer, a second ticket is issued at no cost to the Companion Card holder.


The Centre for Ideas can provide Auslan interpreting services for selected talks upon request. 


For event enquires or to discuss your access requirements, please call the Centre for Ideas on 02 9385 9830 or email

The Centre for Ideas is happy to receive phone calls via the National Relay Service. TTY users, phone 133 677, then ask for 02 9385 9844. Speak and Listen users, phone 1300 555 727 then ask for 02 9385 9844. Internet relay users, visit, then ask for 02 9385 9844.

Photo of Tina Seelig

Tina Seelig

Tina Seelig is Professor of the Practice in Stanford University’s Department of Management Science and Engineering, and is a faculty director of the Stanford Technology Ventures Program. She teaches courses at the Hasso Plattner Institute of Design and leads three fellowship programs in the School of Engineering that are focused on creativity, innovation, and entrepreneurship. Dr Seelig earned her PhD in Neuroscience at Stanford Medical School, and has been a management consultant, entrepreneur, and is author of 17 books. She is the recipient of the Gordon Prize from the United States National Academy of Engineering, the Olympus Innovation Award, and the Silicon Valley Visionary Award.